The Ebook Cavern Newsletter

As I mentioned in the last edition of The Ebook Cavern Newsletter I feel that I’ve been neglecting my eBay ebook store in the last few months. Since then I’ve been hard at work creating a brand new ebook for The Ebook Cavern Ebay Store.

That brand new ebook is Internet Marketing: A-Z which contains definitions of 101 must know Internet Marketing terms. It comes with master resell rights, 15 professionally designed cover images and a pre-written sales page. So not only can you refer to this ebook everytime you come across an online term that you are not familiar with - You can also resell it for any price you wish.

But that’s not all. As you know I like to offer subscribers to The Ebook Cavern Newsletter the very best deals and that’s exactly what I have for you today. Internet Marketing: A-Z is usually priced at $4.99. However, using eBay’s Markdown Manager I have applied a 40% discount to the first 100 copies that are sold.

So if you want to grab an excellent, hot off the press ebook with master resell rights for the low, low price of $2.99, then act fast and be one of those first 100 customers to grab a copy of Internet Marketing: A-Z using the link below.

http://internetmarketing.theebookcavern.co.uk/

After a lot of thought I’ve decided to close my article directory website, The Article Cavern. The main reason is that The Article Cavern was meant to be a source of articles on Ebooks and Internet Marketing. However, lots of the articles I received were not on this subject and it was simply taking too much time for me to sort through the articles and maintain this website. Therefore, I had to make the desicion to close the website. I apologise to regular visitors and contributors to The Article Cavern but thankfully there are many more article directories out there.  I’ll be making changes to the links in my websites and ebooks to accomodate this closure over the next few days.

The Ebook Cavern Newsletter for July 2007 is now available for download. The newsletter now comes in two formats; HTML and PDF.

You can view the HTML version by Clicking Here.

You can view the PDF version by Clicking Here.

Now as regular readers will know this new format is slightly different from how I delivered the newsletter previously. However, I feel this way will be better for us both. It’s easier for me to organise and deliver plus it allows you, the readers, to leave comments about the newsletter on the blog.

Anyway, here is how the new newsletter system is going to work. Each month I will notify you by email that The Ebook Cavern Newsletter is available for download and I will send you a link to this blog where the newsletter download links will be posted. Each edition of The Ebook Cavern Newsletter will be posted in the ‘Newsletters’ category. If you want to read past editions then this will be the place to go. Unfortunately, I don’t have time to archive all the full past editions of this newsletter but every article from The Ebook Cavern Newsletter is available to read on this blog in the ‘Ebay Ebook Success Articles’ category.

I will also post the article from each newsletter as a separate post in the ‘Ebay Ebook Success Articles’ category of this blog. Hopefully, this new system will work better for both of us. Please let me know what you think of the new system and the latest edition of the The Ebook Cavern Newsletter by leaving a comment on this post. Your feedback would be much appreciate. Happy Reading!!

I finally got there. In the July 2007 edition of The Ebook Cavern Newsletter I discuss how I would go about promoting my newly created ebook in 12 simple steps.

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In my last few articles I’ve been discussing creating your own ebooks. In this article, as requested by one of the subscribers to this newsletter, I’m going to explain how I would promote a newly created ebook, step-by-step:

1) Get a Mailing List:- I know everyone seems to be harping on about the importance of getting a mailing list. My opinion is - “If you want to sell digital products online you HAVE to get a mailing list together”. This is the first thing I would do when promoting my new ebook. If you don’t yet have a mailing list then head over to Aweber and sign up.

After this you need to start getting subscribers on your list. This is a topic far too detailed to be covered in this article, but here’s a basic summary of how to do it. First, you need to create a page with a web form allowing people to sign up for your newsletter (this is called a squeeze page). On this squeeze page you need to offer something of value that is related to what you are trying to sell. It could be a free report or a free chapter from your newly created ebook. If you want to get an idea of what a squeeze page should look like you can take a look at one of mine by Clicking Here.

Once you have your squeeze page you then need to get traffic to this page using promotional methods including; article submission, Google Adwords, etc, all of which I outline later in this article. You also need to make sure that you offer your subscribers regular, free, quality content so that they trust you and also so that they know you provide good material that is worth paying for.

I would recommend you get a mailing list before you launch your product so that you have a list of subscribers ready for the product launch. Anyway, as I said before this is not an article on list building. Above is a VERY basic summary and I would suggest you do further research into this area. However, the point still stands that you need to get a mailing list if you want to launch a product online.

2) Offer the Ebook to your Mailing List First:- Before launching your ebook to the general market, first offer it to your subscribers. This offer should be an exclusive offer that will not be available when the ebook is launched to the general market. For example, the ebook could be heavily discounted or you could include free additional content which will only be available to newsletter subscribers.

Make sure that the offer is time sensitive and not repeated. If the offer never ends or it’s repeated then it’s not really an offer at all. By introducing a time limit and not repeating the offer your subscribers really are getting an exclusive deal.

3) Release the Ebook to the General Market:- Once the time limit for the subscriber offer has expired you can release your ebook to everyone. I would recommend you set up a website to sell your ebook and list the ebook in your eBay store. Again if you don’t have all of the above you’re going to need them. I use 1and1 for my websites and you can get an eBay store by Clicking Here.

4) Write some Articles:- The topic of these articles will be dependent upon your ebook subject. Sticking with the theme of weight loss I mentioned earlier you could perhaps write articles such as; ‘10 Foods that will Burn More Calories’ or ‘15 Easy Exercise Tips’. Whatever the topic, make sure the articles contain quality content but at the same time do not give away the entire contents of your ebook.

5) Send an Article to your Mailing List at Regular Intervals:- Once the articles are written you want to be sending them out to your subscriber list on a weekly, bi-weekly or monthly basis. This provides your subscribers with free quality content. In between messages make subscribers aware that your ebook is available for purchase. Using the weight loss theme again you could perhaps send an email a few days after one of these articles saying; “I hope you found the recent article on ‘10 Foods that will Burn More Calories’ useful. In my ebook ‘Wonderful Weight Loss’ I discuss even more foods that increase the rate at which calories burn and include a full diet plan.”

6) Alter the Article Slightly and Submit to Article Directories:- You need to alter the article because the way you address subscribers will be different to a proper article. Once amended submit the article to relevant article directories including http://www.ezinearticles.com/ and http://www.goarticles.com/. Then in the author bio box include a message that promotes your ebook. Sticking with the weight loss example you could use; “Bob has studied weight loss for a number of years and has come up with the ultimate weight loss plan. If you want to check out the full details of ‘Wonderful Weight Loss’ visit…”

7) Set up a Blog and Post your Articles:- You can set up your own blog for free at http://www.blogger.com/ or http://www.wordpress.org/. Once set up, alter your articles slightly and then post them to your blog with a link back to your ebook sales page.

Make Regular, Valuable Contributions at Relevant Forums:- With this tip I am not advocating that you SPAM any forums. However, many forums allow you to have a signature which links back to your website. If you make your signature link back to your ebook sales page and answer relevant questions then you are likely to get a few clicks from potential customers. For example, if someone is asking which foods help burn calories then you could use information from your article to post an answer.

9) Submit your Sales Page to the Search Engines:- Submitting to the search engines is free so it’s definitely worth doing. Your sales page will get indexed eventually but manual submission speeds up the process. You can submit your page to Google by Clicking Here.

10) Sell your Ebook through ClickBank:- ClickBank is one of the Internet’s largest digital product retailers so you really want to have your product selling here also. By selling through ClickBank your ebook is listed in the ClickBank marketplace and affiliates can promote your product for a commission that you determine. You can sign up for ClickBank by Clicking Here.

11) Start a Google Adwords Campaign:- Like mailing lists Google Adwords is a topic that is beyond the scope of this article. However, when you do it right the results can be great. If you are thinking about doing a Google Adwords campaign I would personally recommend reading Perry Marshall’s The Definitive Guide to Google Adwords which I have reviewed at http://www.theebookcavernreviews.co.uk/.

12) Repeat Steps 4-11:- It’s important that you are constantly promoting your ebook and the best way to do this is repeat what is already working. Keep writing new articles & distributing them, keep building your mailing list & stay in contact with your subscribers and keep contributing to relevant forums.

So that is how I would go about promoting a newly created ebook. I would also be promoting my eBay store (which contains a listing for this newly created ebook) using my About Me page, eBay Reviews & Guides and more but overall the above is what I would do step-by-step.

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About the Author:
Tom Parker is an eBay Ebook PowerSeller who sells ebooks and software at http://stores.ebay.co.uk/theebookcavern. To receive free tips from Tom regarding selling ebooks on eBay and a free collection of ebooks sign up for his newsletter at http://newsletter.theebookcavern.co.uk/.

(You may reprint this article on your blog, ezine, newsletter or website providing the article remains unchanged and the ‘About the Author’ box is included and unchanged.)

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If you enjoyed the above article and want more information on promoting your digital product you might want to read Lee McIntyre’s Auction Profits Unleashed. In this ebook Lee outlines how he promotes his premium digital products using eBay traffic.

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Nearly there now. This is an article I wrote in June 2007 on creating your own premium ebook.

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If you’ve been following my advice so far then you should have an almost fully automated store, fully stocked with resellable ebooks, some of which have been created by you. All seems to be going well, but you are missing one key component - Your very own Premium Ebook. Why you may ask? Here is a list of reasons below:

1) You will have your own Unique Product:- If you create your own premium ebook then you have a unique product, only available from you. This is a very powerful asset because it provides customers with a strong reason to come to you and your eBay store. Although customers may be tempted by resell right products in your eBay store, these will be available elsewhere. Your own premium product on the other hand will not.

2) You have full control over the Price:- With a resell rights product you can set the price initially. However, as other resellers start to sell this product the price will invariably be forced down. With your own premium product you can set the price and this is the price customers will have to pay. If they don’t like it then there’s nowhere else they can go to get your product. Therefore, you (and not the market) have the greatest control over the price of your ebook.

3) It is a valuable Branding Tool:- By selling a high quality premium ebook customers will associate this high quality with your brand. For example by selling “How to set up a Successful, Automated Ebook Business on eBay”, a product I believe is high quality, I hopefully have customers associate quality with The Ebook Cavern brand. Plus, you can provide links to your other products, websites and newsletters within this premium ebook, further building your brand.

4) It allows you to recruit Affiliates:- With premium products you have the option to start an affiliate program, and recruit affiliates (people who help sell your products in exchange for a commission on the sale). This can help improve your traffic and sales. If you’re looking for an affiliate program I would recommend ClickBank. They charge you a 10% fee on each sale and a $49.95 activation fee, but they are one of the largest digital product affiliate networks on the Internet and I would say it’s money well spent. Plus, it’s very easy to set up and ClickBank take care of tracking all the affiliate sales for you.

So there you have it. These are just a few reasons why you need your own premium product. A good premium product can seriously improve your brand image and generate a lot of additional revenue. I’ve certainly noticed the difference since I created “How to set up a Successful, Automated Ebook Business on eBay” and certainly plan to create more. If you take anything from this article, then take your first steps towards creating your own premium product and start thinking of some ideas for your very own today.

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About the Author:
Tom Parker is an eBay Ebook PowerSeller who sells ebooks and software at http://stores.ebay.co.uk/theebookcavern. To receive free tips from Tom regarding selling ebooks on eBay and a free collection of ebooks sign up for his newsletter at http://newsletter.theebookcavern.co.uk/.

(You may reprint this article on your blog, ezine, newsletter or website providing the article remains unchanged and the ‘About the Author’ box is included and unchanged.)

Another one from the archive, this time covering distribution your own, created, resellable ebooks.

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Once you have your own resellable ebook you have a very powerful promotional tool in your hands. However, this is no use to you if it’s not distributed effectively as no one will read it. In this article I discuss a number of ways that you can effectively distribute your ebook.

1) Sell it on eBay:- This is probably the most obvious way to distribute your own ebook. Get some graphics ready for your ebook (either design your own or get a professional graphic designer to do it for you) and then list the item on eBay with resell rights. A certain proportion of customers will also resell your ebook increasing its distribution.

2) Include Graphics, a Delivery Email and a Sale Page:- Always make your ebook as easy as possible for potential resellers to sell. Looking at it from the resellers viewpoint, lets say they receive two ebooks - A and B;

• A) Includes a sales page, graphics and a delivery email.
• B) Includes just the ebook.

Which one are they going to resell? It will be most likely ebook A because it’s virtually ready to go on sale. With ebook B the reseller will have to get graphics, design a sales page and come up with a delivery email, all of which take time and effort. The majority of ebook sellers will take the easy option so including all the above is a must.

3) Give it away on your Website or About Me page:- If you want as many people as possible to have a copy of your ebook then give it away for free. The problem with this strategy is that people may devalue your work if it is freely available. I would therefore advise you give it away in exchange for the customers email address. People will value your work more if they have to give something (even if it’s not money) to receive your ebook. You can give your ebook away on your website, eBay About Me page - or both.

4) Give it away on Forums:- Many online forums have a free ebook section where you can give away your free ebook. These are a great source of exposure for your ebooks and cost you absolutely nothing.

5) Give it away to your Subscribers:- As I’ve said before if you don’t have an email subscriber list then get one. If you do then this is a great place to distribute your ebook. Since the subscribers have opted in to receive content from you it is likely they will be interested in your ebook and want to resell it.

6) Give it away to other eBay Ebook Sellers:- Have a little search on eBay and find some eBay ebook sellers. Then get in touch with them through eBay simply telling them about your new ebook and asking if they would like to resell it. If they do - Great. If not, you’ve wasted a few minutes at the most. Most eBay ebook sellers will be happy to resell your ebook because it’s new content which they have paid nothing to acquire.

7) Give it away to other people’s Subscribers:- As I have told you in previous editions of this newsletter many eBay ebook sellers have their own newsletter. Furthermore, many non-eBay ebook sellers run their own newsletters too. A quick search of eBay and/or Google will allow you to find some related newsletters. Once you’ve found a few, get in touch with the person who runs the newsletter and tell them that you have just written a new ebook with resell rights. Ask them if they would like to sell the ebook to their newsletter or give it away for free. Most newsletter owners will take you up on this offer.

Make your Ebook Brandable:- Making your ebook brandable allows your customers to change certain links and/or text in your ebook. For example, say you link to one of your products within your ebook and this product has an affiliate program, then you can let customers rebrand links to this product with their own affiliate link. Alternatively you can let them brand the ebook with a link to their website. The choice is yours.

But why would you want customers to change links within your ebook? Quite simply because it makes them more likely to resell your ebook themselves. If there’s an opportunity to earn an affiliate commission or get some extra website traffic by redistributing someone else’s ebook, most people will take this opportunity.

And there you have it, 8 simple ways to distribute your own resellable ebook more effectively. Remember, more exposure for your ebook will ultimately mean more traffic and sales for you, so get implementing these ideas.

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About the Author:
Tom Parker is an eBay Ebook PowerSeller who sells ebooks and software at http://stores.ebay.co.uk/theebookcavern. To receive free tips from Tom regarding selling ebooks on eBay and a free collection of ebooks sign up for his newsletter at http://newsletter.theebookcavern.co.uk/.

(You may reprint this article on your blog, ezine, newsletter or website providing the article remains unchanged and the ‘About the Author’ box is included and unchanged.)

This one’s from March 2007 and covers creating your own resellable ebook.

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Creating and distributing your own resellable ebook is one of the best promotional methods available to you. If distributed effectively, one resellable ebook can provide you with hundreds of additional customers via links within the ebook (see my previous article for more information on this). However, before a resellable ebook can start generating customers for you, you first need to create it. Now this is not as expensive or daunting as you may think. Follow the simple steps outlined in this article and you will be well on your way to creating your very own resellable ebook:

1) Come up with an Idea:- First you need to come up with an idea for your resellable ebook. This is by far the hardest part of the process. However, it still doesn’t have to be that difficult or time consuming. Your ebook can be on absolutely anything but it makes sense to write on a subject you have some knowledge in. If you run a newsletter on any particular subject, how about using some of those newsletter articles to compile a report or ebook? If not what about your hobbies or your daytime job? Perhaps your job utilises some unique skills which other people would like to know about? Maybe you enjoy baking and have some unique recipes to share with others? There’s very likely to be something that you do which can be written down and compiled into a resellable ebook.

If not the next option for you is a list. These are relatively easy to compile and can prove very popular. For example, two of the resellable ebooks I have created; The Ebook Cavern’s UK Dropshippers Guide and The Ebook Cavern’s UK Wholesalers Guide are lists. The possibilities with lists are practically endless. You could create a list of websites that provide free website design software? Perhaps you could create a list of betting sites that offer free bonuses for new customers? Maybe you could compile a large directory of recipe sites? Whatever the topic, with a little research you can create a list for free which can then be turned into a resellable ebook.

After reading the above two paragraphs you should have plenty of ideas for your own resellable ebook. If not there is one more option available to you, although it won’t be free. That option is ebooks with Private Label Rights (PLR). PLR ebooks are basically ebooks where you are given full rights to the content. You can put your name on it, edit it, sell it give it away, use it as website content etc. Pretty much once you buy PLR ebooks you have the same rights to the content as you would have with content that you have written yourself. Now I’m not going to go into the advantages and disadvantages of PLR content because I haven’t actually used it myself and it’s a topic that deserves its own article. I would recommend you write your own content, but if not, PLR content is a good second best.

So where can you find PLR ebooks? Well, to be honest there are lots of places. I can’t recommend any personally because like I said I haven’t yet used PLR ebooks. However, a quick Google search for “Private Label Ebooks” will bring up plenty of results. If you do opt for PLR ebooks I would recommend you do enough editing so that the content seems unique to you because other people will also have this PLR content too.

2) Add some Links:- Once you have the content for your ebook you need to think about the links to include so that you can fully benefit from your resellable ebooks. As I explained in my previous article your own resellable ebook can be used to promote your eBay store, sell your own product or affiliate products, and generate leads for a mailing list. Therefore, you need to think which links would best be suited to this purpose.

I usually get my links in the ebook by inserting an About the Author page. On this page I have brief description of my eBay store, websites and newsletter with links to each of them. With affiliate links I only add them if they are relevant to what I am writing. For example, since I write a lot about eBay in my ebooks I use eBay affiliate links. I don’t just throw affiliate links in for the sake of it and neither should you. I only use affiliate links to recommend relevant products and services that I have used myself and honestly feel are value for money.

3) Create a Cover Image:- Now that you have the content and know what links you are going to include, the only other thing you require is an ebook cover image. This again is not nearly as difficult as you may think it would be. Plus it can be done for free. Obviously, this cover image will not look as good as professionally designed graphics (unless you are a graphic designer), but it will keep your costs down to zero.

First you will need some free images that can be used commercially. If they don’t state that you can use them commercially then they can’t be used for your ebook cover. The only website I’ve found that offers this is http://www.ace-clipart.com/, but if you use their images you do need to provide a link back to their website. Once you have found a graphic that you like then open it up in a graphics editor (Paint will do for this) and add your title text. You now have a flat version of your ebook cover image.

Next you will need some software to convert this image into an actual ebook cover which you can get for free by doing a quick Google search. Using this software you can then select a variety of templates for your ebook cover. When you have found one you are happy with simply click the create button and your ebook cover will be created for you. Then save this image and you have your very own ebook cover.

Personally, I feel that it is worth the additional money to have someone create your graphics for you. I originally did create my own ebook covers but the end product just doesn’t look as professional as if you have a graphic designer work on the graphics for you. I recently had some graphics designed for me by Jack at http://www.neocovers.net/ and was very impressed with them. As a result I am currently in the process of having him do all my graphics for me. I feel spending a bit of cash on your getting your ebook covers professionally designed, enhances the overall perception of your product, your business, and therefore holds value in the long-term. However, if you are short on cash then use the free method until you have enough funds to get some graphics designed professionally.

4) Compile the Ebook:- So now you should have your content, know what links you are going to have inside your ebook, and have your ebook cover image created. All you need to do now is compile this information into a readable ebook. To begin open your word processor and get ready to type. The first page I include is a title page which contains the things on the list below:

• The ebook title: The first thing I include on the page is the ebook’s title in large text.
• The ebook cover image: Under the title I include a large flat ebook cover image which you should already have.
• The author’s name: Under the image I write a message like “brought to you by Tom Parker (Owner and Creator of The Ebook Cavern).”
• A resell rights notice: Under the author’s name I include in large bold text “This ebook comes with Full Resell Rights and Full Giveaway Rights. You can resell this ebook for any price you wish or give it away to your customers.” This is to maximise the distribution of my resellable ebooks. Remember the more eyes that read it, the better for you.
• An offer to join my newsletter: As I have said before you should be building your own mailing list. This is one of the many ways I try to do this.

After the title page I then include a Disclaimer. This is just a statement that basically says you (the author) are not responsible for any losses incurred by the reader, there are no guarantees of income, and that the reader is responsible for the use of the information in your ebook. Many ebooks contain Disclaimers. Just have a read of a few of them to get an idea of what you need to include in your own.

Following this I include a Table of Contents. This is a very good way to organise your content, because it makes you put your information into relevant, logical sections. For an ebook, your Table of Contents should organise the information into a logical order that reads well. Think what would go well at the beginning, in the middle, and at the end. For a list, I usually organise the links into alphabetical chapters e.g. for a recipes ebook it could go something like Apple Recipes, Bread Recipes, Cake Recipes etc. With PLR ebooks the information is likely to have been organised into some kind of order for you. You might want to keep this order or you may want to switch it around a bit.

After you have written your Table of Contents, organise your actual ebook content in this order. Once you have done this your ebook is ready to be published. Now there are two main formats used when publishing your ebooks; Executable (.exe) or Adobe Acrobat (.pdf). If you want to publish in .exe format then you can get many free ebook creators by doing a quick Google search for a “Free executable ebook creator”. If you want to publish in .pdf format I would recommend the free Open Office which you can download by doing a quick Google search for “Open Office”. To use the .pdf publishing option simply copy your ebook over to the Open Office writer and then use the “Export as PDF” option. Personally, I recommend you publish in .pdf format. It is fast becoming the favoured ebook format and there are generally less compatibility problems with .pdf than with .exe.

After completing step four you should have your own resellable ebook published complete with an ebook cover - a very powerful promotional tool. Furthermore, the amount you have spent creating your own resellable ebook should be low if not free. Next you will need to distribute your new resellable ebook effectively, a topic that I will be covering in my next article.

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About the Author:
Tom Parker is an eBay Ebook PowerSeller who sells ebooks and software at http://stores.ebay.co.uk/theebookcavern. To receive free tips from Tom regarding selling ebooks on eBay and a free collection of ebooks sign up for his newsletter at http://newsletter.theebookcavern.co.uk/.

(You may reprint this article on your blog, ezine, newsletter or website providing the article remains unchanged and the ‘About the Author’ box is included and unchanged.)

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If you are serious about creating your own digital product then I recommend you check out Tony Shepherd’s The One Month Magnate. In this ebook Tony reveals the exact steps he followed every day to create his own digital product within a month.

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This is one from the February 2007 archive.

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If you have been selling resellable ebooks on eBay for some time, then it is likely that you adopt a method similar to many ebook sellers. You source cheap or free ebooks with resell rights and then resell these in your eBay store. Now there is nothing wrong with this method. It means that obtaining the ebooks is cheap or even free, you don’t have to spend time creating a product and a lot of the time you even get a ready made sales page and download page. For next to no money, you have a digital product that can be sold again and again, for very little effort. I used to rely solely on this method when reselling ebooks on eBay and achieved reasonable success with it. I even wrote a newsletter article last year on sourcing free ebooks that can be resold on eBay. To this day I still resell other people’s ebooks in my eBay store. However, the difference is that I now also create and sell my own resellable ebooks also.

Now you may be thinking; ‘Why would you want to go to all the time and effort of creating your own resellable ebooks, which are likely to depreciate in value very quickly? Surely it is much more time and cost effective to resell ebooks that are already available with resell rights?’ If these are your thoughts then you are thinking about resellable ebooks in the wrong way. Let me put it into perspective and hopefully change your thinking on the issue with the example below.

Lets say for this example you are selling your own ebook and someone else’s ebook, both for £1.99 in your eBay store. Now when you sell someone else’s ebook you make £1.99 which is all well and good. However, when you sell your own resellable ebook you make £1.99 from the sale AND after the sale you have the potential for much more. What potential you may be asking? Well let me explain below just what your own resellable ebook can do for you.

1) Promote:- Your own ebook can be a very valuable promotional tool for your eBay store, your website or whatever else you want to promote. If you want to promote your eBay store simply write a little note such as “brought to you by http://stores.ebay.co.uk/YOUREBAYSTORE.” Or you could even write a small paragraph about your eBay store, what it sells etc, and then provide a link to it if people want to find out more. If you have your own website, write an ebook that contains similar content and of course provide a link to your website somewhere within the ebook.

As you continue to sell your ebook with resell rights, some of your customers will also start to sell it and eventually their customers will sell it too. As time goes by your ebook will continue to be distributed, creating an increasing amount of traffic - your very own viral traffic tool. The more your ebook is distributed, the greater the potential for traffic to your eBay store/website.

2) Sell your Premium Product:- If you have a premium ebook then resellable ebooks can be used to sell it. For example, if you have a cooking recipes ebook that you have wrote containing 1000 recipes this could be your premium ebook. You could then use 10 or 20 of these recipes to create a resellable ebook. At the end of this resellable ebook you could leave a note such as “Want to get 1000 recipes just like this? Then Click Here.” The Click Here will link to your premium ebook. If people like the recipes in your premium ebook then they are likely to go on and purchase the full 1000 recipe premium ebook.

As before the same principles apply, and as time goes by your resellable ebook gets seen by an increasing number of readers and should generate an increasing amount of sales. Obviously, the above recipe ebook is just an example. The principles above can be applied to almost any product/genre, allowing you to use your resellable ebook to promote and sell a premium product.

3) Sell an Affiliate Product:- If you don’t have your own premium product then the same principles from above can be used to sell a product as an affiliate. An affiliate (if you do not know) is someone who sells a product in exchange for a commission on the sale. The one thing I would recommend if you are selling products as an affiliate, is to make sure that you have sampled the product before you promote it. Not only will it allow you to promote the product better (as you will actually know what you are talking about) but you will also be able to avoid products that are of a low quality.

4) Generate Leads:- If you don’t have your own mailing list yet and are serious about doing business online then I have one simple suggestion. GET A MAILING LIST. It is quite possibly the most valuable asset you can possess in Internet Business. To explain the very basics of list building, you first need to sign up for an autoresponder programme (I use and recommend Aweber), build your list (using a variety of methods) and also maintain it (by providing value to your subscribers). Please bear in mind that this is a very, very basic analysis of list building and I would recommend you did some research on the topic before gettting your own list. I will be covering list building in one of my future ‘Ebay Ebook Success’ articles but if you cannot wait till then I would recommend Jim Cockrum’s How to turn Auction Traffic into Cash. This is the ebook that I used to research and build my mailing list with the help of eBay traffic. Anyway, I’m going off topic here.

Once you have a mailing list, a resellable ebook can be a valuable source of leads. All you have to do is place a link inside the ebook for customers to sign up for your mailing list. Like before as distribution of your ebook increases, the number of leads it generates should also increase.

I hope this article has shown you the potential creating your own resellable ebook provides. Whereas someone else’s resellable ebook can bring sales revenue, your own resellable ebook can bring this plus additional sales of your premium products, extra traffic, affiliate commissions and valuable leads. I am not suggesting that you cease to sell other people’s resellable ebooks. In fact other people’s resellable ebooks probably still comprise the majority of my eBay store inventory. However, even one or two of your own resellable ebooks can make a huge difference.

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About the Author:
Tom Parker is an eBay Ebook PowerSeller who sells ebooks and software at http://stores.ebay.co.uk/theebookcavern. To receive free tips from Tom regarding selling ebooks on eBay and a free collection of ebooks sign up for his newsletter at http://newsletter.theebookcavern.co.uk/.

(You may reprint this article on your blog, ezine, newsletter or website providing the article remains unchanged and the ‘About the Author’ box is included and unchanged.)

I wrote this article in January 2007 as a review of my progress over the year.

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As you probably know (but maybe you don’t) I have been selling ebooks on eBay for the last three years. However, the previous year has probably been my most successful to date although I still have a long way to go. In this article I measure what I’ve achieved in this past year and set goals for the coming year.

Around this time last year (January 2006) I was sending out my first newsletter to around 20 subscribers. My eBay store had less than 100 items inside and my websites were barely up and running. Although I had been alerted to the importance of websites, email marketing, ClickBank, Google Adsense, affiliate marketing etc, I had kept my main focus on eBay. This was mainly because eBay was the easy option. It doesn’t take long to learn how to list ebooks on eBay, and once you’ve learnt it’s surprisingly easy to build an eBay store full of ebooks. In contrast, learning about all these other methods outside of eBay just seemed so overwhelming. For this reason, up until 2006 I had kept my ebook sales mainly eBay based. However, during 2006 I began to explore the other avenues that I mentioned above.

Now in January 2007 I have my own income generating websites, a mailing list of over 300 subscribers (and growing by the day), my own premium ebook, four of my own resellable ebooks and a bustling eBay store with well over 100 active items.

I initially purchased a hosting package (which included domain names) during 2005, in order to host My Digital Dispatch so that I could auto-deliver the ebooks I sold on eBay. My original intention when purchasing the hosting was not to create a website. However, during 2006 I read certain ebooks including; The Silent Sales Machine, The Rich Jerk, The One Month Magnate and Ebay Auction Income Streams. These ebooks convinced me that to use the hosting only to auto-deliver ebooks was wasting a very valuable resource - the domain names. Since I was already paying for them I decided to test some of the ideas inside these ebooks.

I first set up The Ebook Cavern Website (http://www.theebookcavern.co.uk/) with the intention of hosting The Ebook Cavern Newsletter and eventually selling my own premium priced ebook. Following this I set up The Ebook Cavern Reviews Website (http://www.theebookcavernreviews.co.uk/) using ideas I came upon inside The Rich Jerk ebook. The website itself offers reviews of Internet Marketing ebooks I have purchased, outlining how useful they have been to me and who I think would benefit from them. During the year I also set up my third website, The Article Cavern (http://www.thearticlecavern.co.uk/) which provides articles on Ebooks and Internet Marketing.

Creating these websites gave me a big boost in comparison to operating on eBay alone. Not only was I getting my eBay sales but I was also making money on my websites in the form of Google Adsense revenues, Commission Junction revenues, affiliate sales and sales of my own products. My websites could also be used as an additional promotional tool and a tool to capture leads for my mailing list. All these benefits were at no additional cost to me because I was paying for the hosting in order to auto-deliver my ebooks. I just had to invest a little time in generating the websites.

My second significant achievement in 2006 was building my mailing list. I did this by placing sign-up forms on all my webpages and also on my eBay pages, whilst providing incentives for people to sign up. Jim Cockrum’s ebook How to turn Auction Traffic into Cash also guided me in building my mailing list effectively. From a figure of around 20 subscribers in January 2006 I now have well over 300 subscribers to The Ebook Cavern Newsletter.

Having a mailing list is another significant development in comparison to selling solely on eBay. When I sold solely on eBay I looked at each sale as a one time opportunity. However, a mailing list allows you to build a long-term relationship with customers and hopefully generate repeat purchases. It also gives you the opportunity to inform customers when you have launched a new product, added a new section to your website etc.

My next major achievement during the year was when I began to create my own products. I read several ebooks telling me the importance of creating your own product before I actually took the step and created one. In June 2006 I created and released “How to set up a Successful, Automated Ebook Business on eBay.” This was the first premium ebook I had created. I also updated my two previous resellable ebooks into the more accessible Adobe Acrobat (.pdf) format and promoted them more heavily than before. On top of this I created a further two resellable ebooks before the year was up.

Creating my own ebooks was another significant development for me since January 2006. My first premium ebook provided me with a product of which I had 100% control. I could set the price, place my own links in the ebook and promote it as my fully unique work. My own resellable ebooks have also served as very valuable promotional tools for my eBay store and websites and could also be used as incentives for newsletter subscribers.

So to summarise in 2006 I have achieved the following:

• I have created three Websites!!
• I have begun to generate revenue using Affiliate Programs!!
• I have created and sold my own Premium Ebook generating additional revenue!!
• I have increased the size of my mailing list by approximately 300 Subscribers!!
• I have created four resellable ebooks to promote my eBay store and Websites!!
• I have increased the size of my eBay store!!

So now you can see, in a simple list format, what I have achieved online during 2006 with a part-time effort. If you have been selling ebooks on eBay in the past year you should make a similar list so that you can measure your progress. If you have not yet begun to sell ebooks online then you should use this list as your inspiration. If I can achieve this in one year with a part-time effort then what is stopping you doing the same next year?

That brings me onto my own plans next year. Although I am happy with what I have achieved this year, I feel I have only laid down the blocks which I can build upon next year. My affiliate revenues have not been particularly high and I believe I can generate more sales per month of “How to set up a Successful, Automated, Ebook Business on eBay” than I currently do. Therefore, my goals for next year are not radical - they are just to improve upon what I am already doing. I plan to increase the size of my eBay store further, continue to build my mailing list, create more resellable ebooks to promote my eBay store, websites, and products and generate an increased amount of affiliate revenues. I also have ideas for three more premium ebooks and plan to create and release these in 2007. Finally, I have one new goal - to experiment with Google Adwords. So to summarise my goals for 2007 are:

• To increase the size of my eBay store and to keep to my target of updating my eBay store at least once a Month!!
• To increase the number of subscribers on my mailing list by at least 350 Subscribers!!
• To create at least three more premium ebooks and sell them via eBay and my Websites!!
• To increase my monthly Affiliate Earnings!!
• To create further resellable ebooks to promote my eBay store, Website and Products!!
• To begin a Google Adwords campaign for How to set up a Successful, Automated Ebook Business on eBay!!

So that’s my online plans for 2007. I hope you’ve learnt from this article the importance of setting goals if you are selling ebooks online, and just what you can achieve in one year. If you’re not selling ebooks online I hope that this article has given you reason to begin. Good luck in the New Year!!
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About the Author:
Tom Parker is an eBay Ebook PowerSeller who sells ebooks and software at http://stores.ebay.co.uk/theebookcavern. To receive free tips from Tom regarding selling ebooks on eBay and a free collection of ebooks sign up for his newsletter at http://newsletter.theebookcavern.co.uk/.

(You may reprint this article on your blog, ezine, newsletter or website providing the article remains unchanged and the ‘About the Author’ box is included and unchanged.)

This is a great one from the archives detailing how to become a PowerSeller selling ebooks on eBay.

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PowerSeller status is something that many eBay sellers strive to achieve, but few actually manage. With PowerSeller status you gain recognition, respect, and trust which indirectly lead to increased sales. In this article I outline the methods I feel are the best in order to become a PowerSeller.

To qualify for PowerSeller status you have to meet eBay’s requirements which are:

• To uphold the eBay community values, including honesty, timeliness and mutual respect.
• To sell on average a minimum of £750 (or the exchange rate equivalent) or 100 items per month, for three consecutive months. In order to qualify you need to sell at least 4 items per month.
• To achieve an overall Feedback rating of 100, of which 98% or more is positive.
• To have been an active member for 90 days.
• To have an account in good financial standing.
• To not violate any severe policies in a 60-day period.
• To not violate three or more of any eBay policies in a 60-day period.
• To maintain a minimum of four average monthly listings for the past three months.

Now looking at the above list, I feel points 2, 3, and 8 are the most significant. Points 1, 5, 6, and 7 can be achieved largely by just reviewing and following eBay’s rules. Point 4 is beyond your control, you simply have to accept that the minimum period (from registration wth eBay) that you can become a PowerSeller within is 90 days. However, points 2, 3, and 8 are fully within your control and these are the true keys to becoming an eBay PowerSeller.

I will begin with point 2, which states that you must meet either eBay’s Sales Value requirements or eBay’s Sales Volume requirements. In my opinion meeting the Sales Volume requirements is much more achievable than meeting the Sales Value requirements, especially when you are just starting out. As it states above, if you achieve sales in excess of 100 units for three months, then you will become a PowerSeller. Now 100 sales per month may sound a lot for a first time ebook seller, but if you break it down into daily sales then it is only 3-4 sales per day, a much more achievable target. If you run 10 auctions per day and 35% of these are successful then you will be selling enough to qualify for PowerSeller status. If 10 auctions does not bring you the required sales then keep experimenting till you discover the right amount of auctions to achieve 3-4 sales per day.

By following the above instructions you will also fulfill eBay’s minimum monthly listing requirement (point 8). That just leaves point 3, which outlines eBay’s feedback requirements for becoming a PowerSeller. If you are selling 3-4 items per day (as I outline above) then in three months you will have made approximately 300 sales. From these 300 sales you can potentially receive 300 positive feedback ratings. So long as you maintain a good level of customer service, describe your ebooks accurately within your listings, delivery your ebooks quickly, and promptly respond to customer queries, then you should receive at least 98% positive feedback from these 300 sales.

So to summarise if you want to become an eBay PowerSeller then:

-Sign up as an eBay User: If you haven’t signed up for a basic eBay account then Click Here to do so.

-Sign up as an eBay Seller: Once you have a basic eBay account you then need to sign up as a seller which you can do so by Clicking Here.

-Review and Follow eBay’s Rules: In order to become a PowerSeller you must be in good standing with eBay. To achieve this you must follow eBay’s Rules and Policies which you can view by Clicking Here.

-Sell 3-4 Ebooks per Day: Start by listing 10 ebook auctions per day and measure how many are successful. Through testing you can determine how many auctions you need to run in order to generate 3-4 sales per day.

-Maintain a Good Level of Customer Service: Deliver your ebooks promptly, respond to customer queries quickly, describe your ebooks accurately etc, and you should have no trouble gaining at least 98%+ positive feedback.

-Keep following the above steps for 90 days: Do the above and you will be a PowerSeller within 90 days, with at least 300 sales to your name, and at least 300 positive feedbacks.

And that’s all there is to it. By following eBay’s rules, selling 3-4 items per day, and being good to your customers, then you can become a PowerSeller in as little as 90 days from now. Take action today and three months from now you could be rewarded with eBay PowerSeller status.

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About the Author:
Tom Parker is an eBay Ebook PowerSeller who sells ebooks and software at http://stores.ebay.co.uk/theebookcavern. To receive free tips from Tom regarding selling ebooks on eBay and a free collection of ebooks sign up for his newsletter at http://newsletter.theebookcavern.co.uk/.

(You may reprint this article on your blog, ezine, newsletter or website providing the article remains unchanged and the ‘About the Author’ box is included and unchanged.)